Material: Shifting to more preferred materials.
Our stated goal is that all Craft products should be made from more preferred materials and more sustainable production methods by 2027. This is why we began phasing out virgin polyester in favor of recycled fibers from PET bottles already in 2016.
Thommy Bäcklin, Product Department
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Craft Material KPI's
01: All products made from more preferred materials and more sustainable production methods by 2027
02: Joint strategy plans with suppliers for responsible water and chemical management by 2024
03: Ongoing evaluation of new technologies and innovative fabrics
Supplier mapping.
Going forward, our aim is to consolidate our supplier base and the materials we use. It’s a process that takes time, as quality standards and certificates have to be met, tested and evaluated before final approval. In 2023, we continued our efforts to map and categorize the materials already in use, to be able to create a deeper commitment to progress together with our major suppliers. As a result, we’ve established climate roadmaps with our top 5 fabric suppliers and 10 of our largest garment manufacturers. Our ultimate goal is to create products that are circular by design. This means our products should be designed to be reusable, repairable, and, at the end of their life cycle, recyclable into new materials or products. To achieve this, we are focusing on consolidating the materials we use, particularly by exploring the use of monomaterials. By minimizing the variety of fibers or materials in our products, we aim to ensure they are prepared for efficient recycling once comprehensive recycling processes are in place.