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Craft Circle | Craft Sportswear

The longest journeys begin with a single step.

To us at Craft Sportswear, sustainability is a never-ending commitment. Even though we have created clear and ambitious goals for where we want to be in 2030, our Circle initiative does not have a finish line.

Showing our true colors.

So when it comes to how we communicate, our philosophy is to be transparent regarding the challenges we face and the progress we make. Helping consumers make conscious choices is a good thing, as it will most likely have a positive effect on the demand for products with a lower climate footprint. This means avoiding unfounded claims, which is the purpose of the coming Green Claims Directive, expected to pass into legislation by the EU in 2024. Among other issues, the GCD aims to reduce the use of eco-labels not backed by certifications and third-party verification, instead promoting standards that make it easier to track and compare the climate cost of the product.

Sustainability is a never- ending commitment.

Even though we have created clear and ambitious goals for where we want to be in 2030, our Circle initiative does not have a finish line. In 2023, a large part of our efforts was concentrated on creating the framework for future progress. Our stated goal is to consolidate the number of suppliers we collaborate with, to create fewer but deeper connections with partners who share our dedication to lasting change. In addition to this, we see the need for minimizing the number of fabrics used in our collections, and to promote materials with a smaller environmental footprint.

Sustainability a strategic priority

Craft is committed to fostering sustainable growth while minimizing our environmental footprint. In 2023, we took significant steps to update our policy documents concerning water usage, biodiversity, and plastic usage. Our new business plan outlines our sustainability objectives and strategies for 2023-2027, ensuring our operations align with our sustainability goals and contribute to long-term growth.

Our progress report for 2023

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We understand the world and need to act with transparency for a better future.

Circular choices for all athletes.

Our products are designed for the long term, and from 2023 we are working to introduce more ways to extend their lifecycles. For example, through circular business models that allow our customers to rent functionality when they need it, or by allowing athletes to pass on their loyal training buddies when they reach the next level.

Sustainability is a team sport.

Our sustainability initiative is connected to six of the Global Goals in UN’s Agenda 2030, chosen for their relevance to our business and our chance to make a contribution towards them. They guide how we design, produce and distribute our garments during their lifecycle, and how we collaborate with partners and suppliers for a more sustainable tomorrow. As a company, they have inspired us to set our own ambitious goals for the future. By 2030, our goal is to reduce our total carbon emissions by 50% compared to the base year 2021. By the same year, our goal is that 20% of our products will be offered through circular business models.

Circular choices for all athletes.

Sustainability is a team sport.

Connecting the dots from design to delivery. Our products are meant to inspire athletes to keep going, no matter the season. So to us, a more sustainable garment is one that is tirelessly functional day after day, year after year.

01 – Purpose

An active world is a healthy one. But according to the WHO, almost 1.4 billion people, or 1 in 3 women and 1 in 4 men, are not active enough to stay healthy. In other words, fighting inactivity is key when it comes to preventing health issues and a lower quality of life for a large number of the world’s population.

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02 – Design

We design for the long run for a simple reason. The longer a product fulfills its promise, the lower its environmental impact will be.

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03 – Materials

A preferred material should not only be made to last. It should also be traceable and come with a verifiable climate footprint.

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04 – Production

Responsibly made for the road ahead. As 80% of a garment’s environmental impact is generated in the production phase, focusing on the supply chain can yield big results.

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05 – Packaging

Moving beyond plastic. To minimize the long-term effects of everything that protects our products during the journey to our customers, we are making a conscious effort to transition to more sustainable packaging solutions and materials.

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06 – Logistics

Choosing more sustainable routes. Our long-term goal is to minimize greenhouse gas emissions resulting from our daily operations, to reach the 1.5°C global warming goal in line with the Paris Agreement.

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01 – Purpose

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02 – Design

We design for the long run for a simple reason. The longer a product fulfills its promise, the lower its environmental impact will be.

Lire l'article

03 – Materials

A preferred material should not only be made to last. It should also be traceable and come with a verifiable climate footprint.

Lire l'article

04 – Production

Responsibly made for the road ahead. As 80% of a garment’s environmental impact is generated in the production phase, focusing on the supply chain can yield big results.

Lire l'article

05 – Packaging

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06 – Logistics

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Sustainability objectives for 2030

01. Climate Action

Reduce carbon emissions from our total operations with 50% by 2030*.

02. Responsible production and consumption

Create products through sustainable methods that last and stay in use for longer to minimize their impact on the environment

03. Circular business models

20% of all garments rented, reused or resold within our ecosystem by 2030.

04. Good health and well-being

Inspire athletes on every level, at every age, to be active to promote world health and wellbeing.

05. Partnership for the goals

Collaborate with industry partners and global and local sustainability initiatives to create lasting change.

01. Climate Action

Reduce carbon emissions from our total operations with 50% by 2030*.

02. Responsible production and consumption

Create products through sustainable methods that last and stay in use for longer to minimize their impact on the environment

03. Circular business models

20% of all garments rented, reused or resold within our ecosystem by 2030.

04. Good health and well-being

Inspire athletes on every level, at every age, to be active to promote world health and wellbeing.

05. Partnership for the goals

Collaborate with industry partners and global and local sustainability initiatives to create lasting change.

Partnerships & associations

STICA

The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.

amfori BSCI

An initiative of the Foreign Trade Association (FTA), the leading business association of European and international commerce that brings together over 1,500 retailers, importers, brands and national associations to improve the political and legal framework for trade in a sustainable way.

RISE Chemical Group

A network run and coordinated by RISE, The Swedish Research Institute, in collaboration with experts from universities and governmental bodies dedicated to sharing knowledge and findings to prevent the occurrence of unwanted chemicals in the production process.

Fair Labor Association

A collaborative effort of universities, civil society organizations and companies dedicated to protecting workers’ rights around the world.

Clean Shipping Index

The Clean Shipping Index (CSI) is a non-profit organization offering a voluntary environmental label providing market incentives for clean shipping to achieve environmental progress in the shipping industry.

International accord for health and safety in the textile and garment industry

The International Accord for Health and Safety in the Garment and Textile Industry is a binding contract with the purpose of increasing safety in the textile industry in Bangladesh and beyond. The contract stipulates regular electrical and building inspections, and mandatory training and education in fire safety.

STICA

amfori BSCI

RISE Chemical Group

Fair Labor Association

A collaborative effort of universities, civil society organizations and companies dedicated to protecting workers’ rights around the world.